This case study documents learning from Fondation Zakoura Microcredit's (FZMC, or Zakoura) “Expanding Financial Services to Vulnerable Youth in Morocco,” or LYKOM (which means “for you” in Arabic), project.

This expert post from executive director Jeroo Billimoria explains why Aflatoun chose a campaign as the growth and expansion strategy for their social and financial education programme, and what the benefits of this approach have been to date.

Can children manage money? How can they best be taught the importance of saving money and other resources? These are questions Aflatoun is answering through its Campaign for Social and Financial Education. From its 2008 launch in Amsterdam by Princess Maxima of the Netherland, the UN Secretary-General's Special Advocate for Inclusive Finance for Development, the campaign has pursued one key goal: to provide high quality social and financial education to 1 million children in 75 countries by the end of 2010.